ABOUT AMP: OUR SERVICES
As the human heart has four chambers, AMP operates in four main service capacities:
- Musical performance through Anahata Chamber Group;
- Development and Advocacy Education (researching grants and funders, assisting in grant writings, educating music community about legislation and public funding for the arts and arts education.
- Professional Development webinars and workshops; and
- Promotion and Connection through Anahata Musicians Directory.
Anahata Musicians Directory was launched in spring of 2018, as a membership database to bring member musicians in contact with each other, and their public, who need their services. In spring of 2021, AMP launches the Musicians Directory 2.0 version, which offers a two-tier membership platform. Members may choose between a Basic membership at $0 fee, or a Promotional membership at $6.99/mo or $75/yr. The Directory also offers Job/Gig Listings open to the public to view and post, Event Listings for members, and Business & Service Provider Listings at $65/yr.
The Musicians Directory is promoted through multiple social media platforms, such as Facebook, Instagram, Twitter and LinkedIn; mass emailings; online newsletters; radio broadcasts; various print media; hard mailings; and public/video presentations made by Susan Schwarz.
NEED FOR THE MUSICIANS DIRECTORY
Musicians always need to be finding each other, and their public needs to find them. “Their public” includes many types of entities: from Orchestra conductors to Choir directors; from Musician colleagues to Collaborating artists from other art forms; from Wedding Planners to Parents whose children need music lessons. Musicians are needed at every level of professionalism, as well. From fully professional musicians who make their living in music, to young artists at the start of their careers, to community and church musicians, on whom their cities and towns depend for dedicated service.
Currently, the musician community solves its problem of recruiting by doing what it has for generations. They keep personal lists and then rely on colleagues for recommendations. This is a time-consuming, painstaking and inefficient process. It is not uncommon for emergencies to arise as musicians suddenly become unavailable for various reasons. This can induce outright panic. Social media helps connect musicians, but it usually does not provide enough information to know whether musicians meet certain requirements of a job or project. The following is an example from my own experience as a classical singer:
Last spring, I had to find a high-level pianist with specific skills for a high-stakes audition at the last minute. I was notified on a Friday night that my audition was the next day at noon. I was panicked as I went from Facebook, to email, to phone calls, to LinkedIn, to university and association websites, and then back through all of them again, looking for a pianist to play for me. In addition, I had a tough time even in finding updated email addresses and phone numbers. Many people were “unplugged” for their Friday night, and not interested in my stressful search. I had to wait for others to get back to me with their information, which was not helpful. I thought to myself after the crisis was over: “Surely we can do better for each other than this!”
Soon after that, I began to research what would be required for me to launch an online directory that would help fill in the gaps of finding and making connection with the right musicians with the right set of skills. I had already formed my chamber group, which I named after the heart chakra I had learned about in Yoga. It seemed a natural fit to create a company with a musicians directory under the same name. Enter Anahata Music Project LLC, dba Musicians Directory, which you are now visiting, at anahatamusicproject.com or www.ampmusicians.com.