Anahata Music Project LLC, established in 2013, came into being out of a desire to serve musicians from the heart. Our name derives from the heart chakra, which is known as the “anahata.” It is our design and intent that everything we do in this company be borne of a heart-felt motivation to serve musicians, so that they can, in turn, more easily release what is in their hearts.
As the human heart has four chambers, our company operates in four main service capacities:
- Musical performance;
- Development consulting (grant writing, program evaluation, strategic planning, etc);
- Professional development programs; and
- Networking and Connection services.
Currently, we are active in primarily two of those capacities: Development consulting, which is our main source of income, and Networking and Connection. For this latter service, we have created an online, membership website called Anahata Musicians Directory. It is this service that will be the main focus of this business plan.
NEED FOR THE MUSICIAN’S DIRECTORY
Musicians always need to be finding each other, and their public needs to find them. Currently, the musician community solves its problem by doing what it has for generations, which is to maintain personal lists, and then rely on colleagues for recommendations. This is a laborious, painstaking and inefficient process. It is not uncommon for emergencies to arise as musicians suddenly become unavailable for various reasons. This can induce outright panic. Social media is helpful in connecting musicians, but it usually does not offer enough information to know whether musicians meet particular requirements of a job or project. Following is an example from my own experience as a classical singer:
Last spring, I was thrown into a last-minute predicament, having to find a high
-level pianist with specific skills for a high-stakes audition. This occurred on a Friday night, and my audition was the next day at noon. I was panicked as I went from Facebook, to email, to phone calls, to LinkedIn, to university and association websites, and then back through all of them again, looking for a pianist to play for me. I had a tough time even in finding updated email addresses and phone numbers. Many people were “unplugged” for their Friday night, and not interested in my stressful search. I had to wait for others to get back to me with their information, which ultimately was not helpful. After the crisis was over, I thought to myself: “Surely we can do better for each other than this!”
After conversations with musicians, I decided there was a need for an online directory that would offer musicians a way of putting comprehensive information about themselves into one, centralized website. This would put the right information at the fingertips of all who need musicians: music directors, event/wedding planners, churches and synagogues, parents of children needing lessons, performing arts groups, teaching schools and studios, and more.
In fall of 2017, we registered to d/b/a Musicians Directory. The site was officially launched to the public on March 1, 2018. The site caters to classical and jazz musicians, a much-needed service in this community. It welcomes all types of singers and instrumentalists at all professional levels, a feature not found in most online listings. Another unique feature is the ability to search by numerous criteria and combinations of criteria. And, to help ensu
re accuracy and reduce the frustration over outdated emails and phone numbers, members confirm their contact information annually.
The Musicians Directory is designed to highlight not only a musician member’s basic information, but also to relay who they are as individual, creative artists. The website is more than a simple listing, though it functions well as such. It also serves to present musicians as the special people they are, which we know is deeply important to them. And what is important to them is important to us at Anahata Music Project.
Susan Schwarz, Founder and CEO
Anahata Music Project LLC